01 · made by origin
cellulose acetate frame, italian hand-cut, mineral grey · titanium aviator frame, matte brushed, spring hinges
Frame + Grain makes eyewear for people who understand that how you see decides what you see.
02 · its character
its core word
clarity
builds things that change how people interact with the world.
03 · what it sells
I'm tired of frames that feel disposable.
its customer, before they find it
04 · what we read
its voice
its first color
all of it is in the brand book.
05 · what the chart decided
air, its element, picked the colors
its lettering
Archivo Narrow · Inter
06 · meet your own
the first one is free.